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Wavemakers Podcast Interview

How to cultivate long term collaboration with influencers? | Podcast S01E05
I had the pleasure of speaking on one of my passions in life, my company Suppagood. My boutique talent management company works with a lot oof great talent and there's an element in all of them which I love and support, their passion. When it comes to building brands whether personalities or services, we always need to think long term. 
Thank you to Nadzirah and Rachel for inviting me to talk about this topic!
“Make generosity a part of your strategy”
-Sarah Lian
Once there’s clarity, there’s also trust and certainty. This is a primary pillar for any influencer program to succeed. If you’re going to approach an influencer for the sake of getting one message out there just for the sake of reaching your KPI then it’s almost a recipe to failure. At the end of the day, brands need to realize the importance of going beyond surface-level numbers (likes, followers) and to value any influencer through their quality of content. Is it really just about sales and conversions or is it about how your brand is being represented? Think about your end goal and whether or not if an influencer can help you achieve it. Influencer marketing is essentially about reach and awareness, and so giving your brand that human touch to bridge a lot of things that your audience may not understand. They can help break down key messages in a way that makes sense to the receiver.

“Build your brand with authenticity and integrity”

You got to lay the right foundation for influencers before you engage with one. For Sarah Lian, she empowers her Suppagood team by getting a shortlist of their desired clients including brands they dream to work with. This getting an idea of what they like, where they are headed and more importantly, to understand the WHY of any influencer you engage with. Alignment is key. Whether a brand shares the same values or not, there are always ways to find similarities on how to work together. It’s up to both parties to shape the direction towards mutual success.

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    We all got dressed up for @roshanvaliram’s birth We all got dressed up for @roshanvaliram’s birthday celebrations last night! Pulled this gown by @syomirizwagupta out of my closet to dress in theme! (Thank God it still fits!) 

It was so good to connect with so many faces I haven’t seen in ages and the best thing about friendships are the laughter, the connection and how they bring out the best in you. 

In isolation, we learn how to connect with ourselves but in communities we learn how to connect with others. When we learn how celebrate one another, we give ourselves the permission to celebrate us. ❤️

Happy birthday Roshan! 

#allineedislove
    In bed before midnight. 😴 In bed before midnight. 😴
    A celebration of new beginnings! @supparetreat has A celebration of new beginnings! @supparetreat has a new space that we are sharing with @wondrouscurations! Can’t wait to share more with all of you. But first, let’s eat more cake!! ✨✨✨

#supparetreat #wondrouscurations
    This year has been memorable for many reasons and This year has been memorable for many reasons and it has been the year where I have introduced more self-acceptance in my journey. The feeling of lack and the needing to compare has faded into the opportunity to celebrate joy. 

By the act of surrender and flowing into alignment, the gift of abundance has been more evident than ever. Whatever I do to give comes back ten-fold through friendships, relationships and partnerships. I couldn’t have asked for a better way to close out my birthday and give a treat to those who don’t often feel celebrated. I wanted to share my blessings with them. 

Thank you @mykyochon for helping me organise, @ngohub.asia for helping me discover @destinywelfare and @nadiahnasirr / @heyjnrjh for being a part of this. 

More importantly thank you to Irene for offering these children a solid education during these formative years. 

Everyone remembers kindness and it is never a random act. ❤️

#slaywithkindness #destinywelfarecentre
    Jessie: Ewwww get away, I don’t want to take you Jessie: Ewwww get away, I don’t want to take your stupid photos. 

Me: C’mon just like we practiced! 

Jessie: Fine, just a smiling one and I’m out! 

😂😂😂

#jessiesgirl #rescuedog #fosterfail
    I’m reminded it’s a Public Holiday today, I ma I’m reminded it’s a Public Holiday today, I may or may not be walking around like this…taking drink orders. 😂 

“Teh Ais satu!”
    These aunties are getting old! Esp when 10:30pm is These aunties are getting old! Esp
when 10:30pm is time for bedtime. Thanks ladies for the little treat and redefining “old” at this age! 😂😂😂😂 #goldencircle
    Licks to atone for living rent free and opening my Licks to atone for living rent free and opening my presents. 😒
    Oh gosh! I was feeling the love yesterday from fri Oh gosh! I was feeling the love yesterday from friends and family. I felt so grateful to have everyone in my life, especially those who have taken the time to send birthday wishes. The pink candle represents the last year of this decade for me! So it was indeed a special one. My friends know me best when it comes down to being celebrated on my special day! How can one complain when there is an abundance of love being showered over me. Thank you for one of the best birthdays yet! 🥰🥰🥰 

#donttellmom
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    Sarah Lian is at Four Seasons Hotel Kuala Lumpur.

    12 hours ago

    Sarah Lian
    We all got dressed up for @roshanvaliram’s birthday celebrations last night! Pulled this gown by @syomirizwagupta out of my closet to look the part! (Thank God I still fit!) It was so good to connect with so many faces I haven’t seen in ages and the best thing about friendships are the laughter, the connection and how they bring out the best in you. In isolation, we learn how to connect with ourselves but in communities we learn how to connect with others. When we learn how celebrate one another, we give ourselves the permission to celebrate us. ❤️Happy birthday Roshan! #allineedislove ... See MoreSee Less

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    Sarah Lian

    6 days ago

    Sarah Lian
    In bed before midnight. 😴 ... See MoreSee Less

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    Sarah Lian

    1 week ago

    Sarah Lian
    A celebration of new beginnings! @supparetreat has a new space that we are sharing with @wondrouscurations! Can’t wait to share more with all of you. But first, let’s eat more cake!! ✨✨✨#supparetreat #wondrouscurations ... See MoreSee Less

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