logo
logo
  • Home
  • About
  • Projects
  • Thoughts
logo
  • Home
  • About
  • Projects
  • Thoughts

Wavemakers Podcast Interview

How to cultivate long term collaboration with influencers? | Podcast S01E05
I had the pleasure of speaking on one of my passions in life, my company Suppagood. My boutique talent management company works with a lot oof great talent and there's an element in all of them which I love and support, their passion. When it comes to building brands whether personalities or services, we always need to think long term. 
Thank you to Nadzirah and Rachel for inviting me to talk about this topic!
“Make generosity a part of your strategy”
-Sarah Lian
Once there’s clarity, there’s also trust and certainty. This is a primary pillar for any influencer program to succeed. If you’re going to approach an influencer for the sake of getting one message out there just for the sake of reaching your KPI then it’s almost a recipe to failure. At the end of the day, brands need to realize the importance of going beyond surface-level numbers (likes, followers) and to value any influencer through their quality of content. Is it really just about sales and conversions or is it about how your brand is being represented? Think about your end goal and whether or not if an influencer can help you achieve it. Influencer marketing is essentially about reach and awareness, and so giving your brand that human touch to bridge a lot of things that your audience may not understand. They can help break down key messages in a way that makes sense to the receiver.

“Build your brand with authenticity and integrity”

You got to lay the right foundation for influencers before you engage with one. For Sarah Lian, she empowers her Suppagood team by getting a shortlist of their desired clients including brands they dream to work with. This getting an idea of what they like, where they are headed and more importantly, to understand the WHY of any influencer you engage with. Alignment is key. Whether a brand shares the same values or not, there are always ways to find similarities on how to work together. It’s up to both parties to shape the direction towards mutual success.

LISTEN ON WAVEMAKERS.CO
LISTEN TO THE PODCAST
  • Instagram

    Now you see it, now you don’t! 😋 Now you see it, now you don’t! 😋
    I haven’t shared much of my experience at @inner I haven’t shared much of my experience at @innercamp’s Bali retreat and what it did for me as I was entering a new decade. 

Alexis and Luisa were such amazing facilitators that walked all us through workshops that gave us tools to work on the parts of us that needed to be felt. The late night talks and camaraderie about our life path and the intersection in which we participants have found each other has been nothing short of magic. 

Cuddle parties, a yoga shala of moaning, circle of love, tunnel of love, shamanic journeys and visions of past and present will be part of my core memories forever. 

It’s hard to forget those whom you’ve cried and laughed with for an entire week. I am still in awe.

#tantra #breathwork #bodywork #thearkbali #innercamp #retreat #ubudretreat
    My kindred spirits since I moved to Malaysia, thos My kindred spirits since I moved to Malaysia, those who I’ve journeyed with throughout the 15 years (on/off) I’ve spent here. The memories you guys shared and the impressions of me were spot on. I’ve felt safe to reveal myself to all of you and have learnt so much from each and everyone of you through your patience, kindness and compassion. One does not grow if one does not learn. 

Thank you for allowing me to be me all these years and giving me the opportunity to send love your way in the way I know how. ❤️❤️❤️

#wailcrew #suppagoodfam
    “Remember you deserve the world, and this is the “Remember you deserve the world, and this is the year that you need to believe in it and it shall become.”

Remember the ones who left and remember the ones who stayed in your life. 

Thank you for a wonderful dinner last night @azurasafi @muimahmud @dianejchia. Thank you for friendship all these years. ❤️

#birthdaymonth
    Got my hair did and I got bangs! 💁🏻‍♀️ Got my hair did and I got bangs! 💁🏻‍♀️
#shawncutlerbangsar #shawncutlergroup
    “Being with her is an adventure. Even in her qui “Being with her is an adventure. Even in her quiet moments, I feel so grounded and calm. There is an intensity about her that deepens with each encounter, drawing you closer. Not everything needs to be expressed in words, it can also be felt.” 

-💌

👙: @ripcurlmy #ripcurlmy
    Bali bum for a week. Trying to catch rays has neve Bali bum for a week. Trying to catch rays has never looked so desperate. 😒

👙: @ripcurlmy
    *Insert core memory here.* This retreat was exac *Insert core memory here.* 

This retreat was exactly what I needed to celebrate my new decade. Meeting everyone from all around the world and coming together for the purpose of finding ourselves. Flying high with our frequency and vibrations this week. I’m coming home with a whole lotta love. 🥰🥰🥰

Enter Goddess Era ✨
    This is 40. 💛 (Last photo is me searching for m This is 40. 💛
(Last photo is me searching for my youth)
    Follow on Instagram
  • Facebook

    Sarah Lian

    2 days ago

    Sarah Lian
    Happy birthday @peteshiroku!! Malaysia can credit you for being one of the reasons why I came back and stayed! Thanks for being there thru my tough moments and pushing me past my own blocks! It’s not easy dealing with my stubborn ways! 🙃Grateful that you’ve always been an anchor in my life! Have the happiest of birthdays today!!! 🥳🥳🥳🥳 ... See MoreSee Less

    Photo

    View on Facebook
    · Share

    Share on Facebook Share on Twitter Share on Linked In Share by Email

    Sarah Lian

    4 days ago

    Sarah Lian
    Thank you @apronbay for always getting me bikini ready with the incredible 5R treatment. Painless yet effective laser hair removal for all your unwanted hair. It means I can wear my new bikini bottoms with a peace of mind. ✌🏻 ... See MoreSee Less

    Photo

    View on Facebook
    · Share

    Share on Facebook Share on Twitter Share on Linked In Share by Email

    Sarah Lian is at Melaka, Malaysia.

    1 week ago

    Sarah Lian
    Now you see it, now you don’t! 😋 ... See MoreSee Less

    Photo

    View on Facebook
    · Share

    Share on Facebook Share on Twitter Share on Linked In Share by Email

  • Profile

  • Download Profile
    For bookings, please email [email protected]

© 2018 SarahLian.com. All rights reserved.