Just before flying out for my big Asia trip, I was able to reconnect with my fellow Ryerson Fashion Alumni Monica Mei. I attended her Soft Launch of her bricks-n-mortar boutique during Toronto’s Fashion Night Out and was a huge supporter of her new collection!
After a speedy discussion over Twitter, we locked in a date and managed to shoot a few pieces from her new seasonless collection of dresses and jackets. I’m loving all the pictures and I’m posting a few of the outtakes, you can take a look at some of the awesome digs on the official website – AIME LUXURYÂ or get updates on their promotions via her FB page – Project Aime.
The Aime contemporary collection is inspired by the needs and wants of the modern woman â€“ to be effortlessly chic and comfortable! Transcending trends and time, the Aime contemporary collection aims to create pieces that are seasonless and timeless, yet full of comfort and elegance.
Living consciously has never been so chic. The Aime contemporary collection is produced ethically in Canada and SA 8000/WRAP certified production facilities. Also, all hangtags and most marketing materials are printed on recycled, carbon-neutral, Forest Stewardship Council and Chlorine Free Certified paper. Monetary contributions are made to charitable causes as well as participation in awareness raising events including the Canadian Breast Cancer Foundation, World Vision, Haute Couture for Haiti, Nature Conservancy of Canada, Hong Fook Mental Health Association, Dr. Rozâ€™s Healing Place, and more.
Soft, sumptuous all-natural and sustainable fabrics are used in the Aime contemporary collection including luxurious cashmere, silk, Tencel, organic-cotton, etc with genuine mother of pearl buttons conscientiously sourced from the finest mills in Italy, France, Japan, USA and Canada.